This week I continue the conversation about how to create value when everything is free. I focus on the second set of 4 "generative" Kevin Kelly describes in his book The Inevitable.

Here are all 8:

Immediacy
Personalization
Interpretation
Authenticity
Accessibility
Embodiment
Patronage
Discoverability

Book I Mentioned

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
by Kevin Kelly

Finished Playset

At long last, here's the finished playset I've been whining about.